Founded in the heart of Florence in 1926, Secretrend is a company that has successfully combined traditional craftsmanship with technological innovation to create leather bags and accessories of the highest quality. For nearly a century, we have been synonymous with excellence in the leather goods industry, building a solid reputation based on integrity, quality, and passion for our work.
OUR STORY
The history of Secretrend begins with a small artisan workshop in Florence, where skilled hands transformed raw leather into works of art. Our founder, inspired by the beauty and versatility of Italian leather, started the business with the ambition to create unique products meant to last over time. Over the years, the company has grown, expanding beyond national borders and establishing itself in international markets.
Our mission is simple: to create products that combine tradition and innovation, always ensuring the highest quality. We are committed to using only the best materials and maintaining a sustainable and environmentally friendly production process. We value the work of our artisans, who with dedication and skill create each piece as if it were a work of art.
Our core values are:
- Quality: Every Secretrend product is made with top-quality materials and meticulous attention to detail.
- Tradition: We keep alive the artisanal methods passed down through generations, integrating them with modern technologies.
- Innovation: We continuously innovate to meet the needs of an ever-evolving market, without ever compromising our integrity.
MISSIONS AND VALUES
OUR TEAM
The beating heart of Secretrend is our team of highly skilled artisans, creative designers, and dedicated professionals. Each member of our team shares the same passion for leather and the commitment to creating products that not only meet but exceed our customers’ expectations.
Secretrend si impegna a fornire un servizio clienti eccezionale, costruendo relazioni durature basate sulla fiducia e sulla soddisfazione reciproca. Crediamo nel valore delle persone e ci dedichiamo a rendere ogni esperienza con Secretrend unica e memorabile.
COMMITMENT AND DEDICATION
LOOKING TO THE FUTURE
As we look towards the future, we continue to draw inspiration from our rich history and core values. With a goal to further expand and explore new markets, we remain true to our mission: crafting high-quality leather products that embody the pinnacle of Italian craftsmanship.